The Business Electricity Lottery

The Business Electricity Lottery

Photo by Mark Ou

The Mega Millions lottery is up to a whopping $93 million. That is an enormous amount of cash. So much, in fact, that millions of people will gleefully slap down $1 on convenient store counters all over the country today to get in on the mere chance to to win.

The odds are against them, of course–your chances of being struck by lightning are roughly 25 times higher–but that won’t stop a lot of people from trying. After all, it’s only $1 to play and the potential payoff makes that one dollar seem like a trivial amount. With so little on the line, why not gamble? Sure, the outcome is uncertain, but at worst you’ll only lose a dollar.

Sometimes it’s good to take chances in life, particularly when the rewards are high and the risk low. However, there are also times when the potential risks make gambling a dangerous activity. You might think selecting a commercial electricity provider for your business is a low risk thing, but you could not be more wrong. In fact, making energy arrangements for your company without careful planning is a lot like playing the lottery—your chances of winning are slim. The big difference is this: you stand to lose a lot more than a dollar if you choose poorly.

There are a lot of business electricity options out there. Commercial power can be priced, packaged and sold in a variety of ways. Some of those options may be a good fit for your company and some of them may not be. Additionally, a lot can happen in the market in even a short period of time. The impact of Hurricane Isaac last week is an excellent example of the potential effect of weather on the cost of commercial electricity. Regulatory changes, politics, long-term weather patterns, demand, and the cost of fuel (to produce power) also play significant roles in the overall cost of energy. And any one of these factors can change quickly, causing the commercial electricity market to swing from low to high in a matter of minutes.

While it may sound dramatic, it’s not an overstatement to say that the market is quite literally always in flux. Business electricity prices never stop shifting, and, as a result, planning the next 3-5 years of commercial electricity expenses can be a tricky, complicated thing for business owners. It can feel uncomfortably like gambling. The risks are simply too high.

But the process does not need to be an uncomfortable one. In fact, you can make it much easier on yourself by using the same resource hundreds of business owners have turned to in the last 10 years: the power-house team of experts here at Live Energy. While the market is constantly in motion, so are we. We track its movement 24 hours a day, 7 days a week. Like everyone else, we don’t know with certainty what its next move will be, but by tracking trends and keeping a close eye on all the factors that have the potential to impact cost, we can advise you of the ideal time to contract for your business electricity needs. What’s more, we can help you select the product, contract and term that will be the best fit for your organization, helping you to develop a well constructed commercial electricity strategy rather than gambling.

If you’d like to learn more about how Live Energy can make your next business electricity decision easier, please contact us today at (817) 810-7770. The stakes are too high to gamble. Let us help you make a smart, educated choice.


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